Monday, August 10, 2009

How to navigate broadband stimulus application hell

It’s crunch time and there’s probably dozens of NOFA guides and FAQs all over the Internet to help you cross your application t’s and dot the i’s. I’m going to come at this a little differently. Here’s a check list of random things related to your application – but not all of them directly in the application rules – that you should consider.

Find a local marketing agent, marketing director of a local business or equivalent within a government agency. Have that person review your Executive Summary as well as (for you folks chasing BTOP money) your description of the “Project Purpose” and “Enhanced Service for Health Care Delivery, Education and Children.” He or she should look at how succinctly and powerfully the first two sentences of each narrative describe and sell the main benefits your proposal will deliver...